# VP, Performance Marketing at Filevine

- Company: Filevine
- What the company does: Backed by Insight.
- Company website: https://www.filevine.com/
- Type: Startups
- Level: Principal and up
- Location: Salt Lake City, Utah
- Work setup: On-site
- Posted: 2026-10-02
- Apply by: 2026-11-23
- Apply: https://jobs.lever.co/filevine/6a3a9f5b-c380-4c03-b6a8-eab125f176c2?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/filevine-vp-performance-marketing/

## About the role

Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable, scalable demand across B2B and B2C segments. Funnel Architecture : Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution). Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or AI-native company
- Proven P&L Impact : Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution
- Technical Mastery: Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms (SEMrush, Ahrefs), Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization
- Analytical Rigor : Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing
- Leadership & Team Scaling : Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams (8+ members)
- Creative Problem-Solving : Known for testing bold hypotheses, failing fast, and iterating toward breakthrough efficiency

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/filevine-vp-performance-marketing/