# Head of Brand at Firecrawl

- Company: Firecrawl
- What the company does: Firecrawl is the web data API to search, scrape, and interact with the web at scale. Turn any source into clean Markdown or structured data your agents can ship with. Backed by Y Combinator.
- Company website: https://www.firecrawl.dev
- Type: Startups (AI role)
- Level: Principal and up
- Location: San Francisco, CA
- Work setup: On-site
- Pay: $244K to $277K base salary per year (USD)
- Posted: 2026-09-13
- Apply by: 2026-10-28
- Apply: https://jobs.ashbyhq.com/firecrawl/8e835654-7765-48c0-925e-4a088635514f
- Page: https://www.1752.vc/careers/jobs/firecrawl-head-of-brand/

## About the role

Own Firecrawl's brand positioning end to end, from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience

## What they're looking for

- You understand how developers think. Not just what they do, but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts
- You're a writer first. The best brand work here will be in words: short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging
- You've driven organic growth. You've moved the needle on search visibility and social reach for a technical product, and the numbers hold up when we check them in Ahrefs
- You're comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building
- You think about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products, and you know how to write for that world
- Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social

Tags: Growth Team