# Web Strategy & Optimization Lead at Fivetran

- Company: Fivetran
- What the company does: Effortlessly centralize all the data you need so your team can deliver better insights, faster. Start for free. Backed by General Catalyst, Y Combinator and a16z.
- Company website: https://fivetran.com/
- Type: Startups
- Level: Senior
- Location: USA - Philadelphia (dbt)
- Work setup: On-site
- Posted: 2026-10-06
- Apply by: 2026-11-20
- Apply: https://www.fivetran.com/careers/job?gh_jid=8015058003&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/fivetran-web-strategy-and-optimization-lead-2/

## About the role

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences. Align initiatives with company objectives, user needs, and measurable business outcomes
- Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward
- Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross-functional teams and accelerate execution
- Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions
- Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high-impact experiences to improve acquisition, conversion, and pipeline
- Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences

Tags: Marketing Department

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/fivetran-web-strategy-and-optimization-lead-2/