# Lifecycle Marketing Manager at Flex

- Company: Flex
- What the company does: Manage business spending in Africa with Flex Finance. Get real-time visibility, easy expense tracking, and control with web, mobile, and corporate cards.Try now. Backed by 500 Global.
- Company website: https://flexfinance.ai
- Type: Startups (AI role)
- Level: Senior
- Location: New York, NY; San Francisco, CA
- Work setup: On-site
- Posted: 2026-09-10
- Apply by: 2026-10-25
- Apply: https://job-boards.greenhouse.io/flex/jobs/4732920005
- Page: https://www.1752.vc/careers/jobs/flex-lifecycle-marketing-manager/

## About the role

As a Lifecycle Marketing Manager at Flex, you will play a critical role in driving business growth by overseeing transactional communications with our customers, ensuring a seamless experience using Flex.

## What they're looking for

- 5+ years of experience in CRM or lifecycle marketing email and SMS campaign management, preferably in a highly regulated industry (e.g., FinTech, HealthTech)
- Proven experience managing campaigns across multiple channels (email, SMS, push) from creative development through execution, with a strong focus on A/B testing and continuous optimization
- Proficiency with email and SMS marketing platforms (Braze preferred) , A/B testing tools, and analytics software. Comfort with segmentation logic and campaign QA
- Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement
- Strong executor, able to move projects forward independently and with minimal oversight
- Experience with building AI-assisted approaches for repeatable work (segmentation, QA, drafts, analysis), with sound judgment on when to rely on AI output versus apply closer human review

Tags: Marketing