# Product Marketing Lead at Flipside Crypto

- Company: Flipside Crypto
- What the company does: Flipside Crypto provides unparalleled analytics and business intelligence to crypto organizations. Backed by Digital Currency Group.
- Company website: https://flipsidecrypto.com
- Type: Startups
- Level: Senior
- Location: Boston / Remote
- Work setup: Remote
- Posted: 2026-09-18
- Apply by: 2026-11-02
- Apply: https://jobs.ashbyhq.com/edisyl/a7eefe9c-97f8-45ac-bdb4-f1fb54f256f9?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/flipside-crypto-product-marketing-lead/

## About the role

Your main challenge will be answering a simple question: How do we clearly describe a product that can solve so many different problems? The answer is not to list everything the product can do. It is to identify the right problem to lead with, the customers who care about it most, and the results they can expect. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Around seven or more years in product marketing or a related role
- Experience marketing a broad or technical product whose value was not immediately clear from its features
- Experience developing positioning based on customer interviews, sales conversations, and product usage
- Experience choosing which market, customer problem, or use case a product should lead with
- Experience marketing enterprise software, ideally involving AI, data, analytics, infrastructure, or knowledge management
- Experience creating messaging that worked in real sales conversations

Tags: Product

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/flipside-crypto-product-marketing-lead/