# Director of Consumer & Product Insights at Fora

- Company: Fora
- What the company does: Backed by Insight.
- Company website: https://www.foratravel.com/
- Type: Startups
- Level: Principal and up
- Location: New York City
- Work setup: On-site
- Pay: $210K to $270K base salary per year (USD)
- Posted: 2026-07-28
- Apply by: 2026-10-08
- Apply: https://www.foratravel.com/careers/jobs?gh_jid=5373321008
- Page: https://www.1752.vc/careers/jobs/fora-director-of-consumer-and-product-insights/

## About the role

Fora is hiring a Director of Consumer & Product Insights to help build a modern, AI native consumer research and market intelligence capability from the ground up. This is a highly hands-on role for someone who combines strong quantitative and methodological expertise with a bias toward action, experimentation, and continuous customer learning.

## What they're looking for

- 12+ of experience in consumer insights, market research, UX research, and/or product research, ideally within a high growth technology or consumer business
- Experience building and managing a research team
- Strong grounding in qualitative and quantitative research methodologies, including study design, survey design, interviewing, analysis, and synthesis
- High level of comfort with AI tools and a track record of incorporating AI tooling into day to day research workflows
- Strong quantitative reasoning with the ability to evaluate evidence critically, understand methodological tradeoffs, and distinguish meaningful signals from noise
- A bias toward experimentation and iteration, with enthusiasm for testing ideas quickly and learning without waiting for perfect information

Tags: Growth & Marketing