# Head of Performance Creative Strategy at Fora

- Company: Fora
- What the company does: Backed by Insight.
- Company website: https://www.foratravel.com/
- Type: Startups
- Level: Principal and up
- Location: New York City
- Work setup: On-site
- Pay: $175K to $205K base salary per year (USD)
- Posted: 2026-08-25
- Apply by: 2026-10-09
- Apply: https://www.foratravel.com/careers/jobs?gh_jid=5400097008
- Page: https://www.1752.vc/careers/jobs/fora-head-of-performance-creative-strategy/

## About the role

Fora is looking for a Head of Performance Creative Strategy to own the creative side of advisor acquisition: the concepts, angles, and formats that make people stop, click, and sign up. This isn't a production design role. It's a strategy role. You diagnose why creative is or isn't working, generate a pipeline of testable concepts, direct the people and AI tools that produce the assets, and turn performance data into the next round of hypotheses.

## What they're looking for

- At least 3 years owning creative strategy for performance and direct-response marketing. You think in hooks, angles, and formats, not just campaigns
- A track record of running structured creative testing programs, with the ability to isolate what changed and why a test won or lost
- Comfort translating ambiguous performance data into concrete creative direction and briefs that other people (designers, copywriters, AI tools) can execute against
- You've managed or mentored a team of creatives, and you're willing to do the work yourself until there's a team to hand it to
- Experience making ads for elevated brands. You've worked where taste is part of the job, and you know the difference between creative that converts and creative that converts while quietly cheapening the brand
- Strong collaborator instincts. This role only works in tight partnership with the Growth Marketing Managers, Creative Studio, and Data, and you should be energized by shared ownership rather than needing sole credit

Tags: Growth & Marketing