# Head of Web Strategy and Experience at Fora

- Company: Fora
- What the company does: Backed by Insight.
- Company website: https://www.foratravel.com/
- Type: Startups
- Level: Principal and up
- Location: New York City
- Work setup: On-site
- Pay: $200K to $240K base salary per year (USD)
- Posted: 2026-10-23
- Apply by: 2026-12-07
- Apply: https://www.foratravel.com/careers/jobs?gh_jid=5453362008&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/fora-head-of-web-strategy-and-experience/

## About the role

Our website is the front door to both sides of Fora. It's where future advisors decide whether this is the career for them, where established advisors decide if this is the place to grow their business, and where travelers find the advisor who will plan their next trip. It's one of our biggest growth levers, and right now it doesn't have a single owner. You'll be that owner: setting the strategy and goals, building the roadmap, and running the site like a growth business. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 10+ years in web strategy, digital experience, or growth at a consumer, marketplace, or technology company, including at least 4 years leading teams or major cross-functional programs
- A track record of increasing conversion at scale through structured experimentation, with tests you can walk us through (what won, what lost, and why)
- Experience optimizing against full-funnel economics (CAC, LTV, ROAS)
- Experience working in a headless CMS and with analytics and experimentation tools (e.g., GA4, Amplitude, BigQuery, Eppo, Coframe)
- Has shipped a site redesign, information architecture overhaul, or design-system rollout at a consumer, marketplace, or technology brand, and can show it in a portfolio or case study
- Can name the specific AI tools in your current workflow and give a concrete example, such as an agent or automation for page QA, test analysis, or reporting

Tags: Growth & Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/fora-head-of-web-strategy-and-experience/