# Product Marketing Lead at Forus

- Company: Forus
- What the company does: Forus automates prior authorizations and medication access, helping providers get patients approved, find affordable options, and start treatment faster. Backed by Accel, General Catalyst and Redpoint.
- Company website: https://forus.com/
- Type: Startups
- Level: Senior
- Location: New York office
- Work setup: On-site
- Pay: $200K to $250K base salary per year (USD)
- Posted: 2026-06-28
- Apply by: 2026-10-08
- Apply: https://jobs.ashbyhq.com/forus/04b68d30-df59-47b2-9b5c-48c049216687
- Page: https://www.1752.vc/careers/jobs/forus-product-marketing-lead/

## About the role

As Product Marketing Lead at Forus, you will shape how providers and their teams understand, adopt, and experience our product. You will own the customer-facing product narrative: what Forus does, why each new capability matters, and how the value we deliver compounds over time.

## What they're looking for

- 5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role
- Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch
- Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language
- Strong customer instincts and the ability to understand how different users and organizations perceive and realize value
- Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback to guide decisions
- Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals

Tags: Product & Design