# Director, Integrated Marketing at Freshworks

- Company: Freshworks
- What the company does: Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Backed by Accel and Peak XV.
- Company website: http://www.freshworks.com
- Type: Startups (AI role)
- Level: Principal and up
- Location: San Mateo, CA
- Work setup: On-site
- Pay: $205K to $265K base salary per year (USD)
- Posted: 2026-09-03
- Apply by: 2026-10-18
- Apply: https://jobs.smartrecruiters.com/Freshworks/744000147332669
- Page: https://www.1752.vc/careers/jobs/freshworks-director-integrated-marketing/

## About the role

Freshworks is seeking a Director of Integrated Marketing to lead how our brand strategy shows up in the market, turning strategic positioning into coordinated, full-funnel campaigns across products, regions, and buyer audiences. This role owns the connective tissue between brand and demand: the person who makes sure a single narrative holds together across every campaign, vertical, and channel it touches, rather than fragmenting at the point of execution.

## What they're looking for

- 10+ years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign execution — not one or the other
- A demonstrated track record of unifying marketing narrative across multiple products or a post-merger/post-acquisition product suite into one coherent go-to-market story
- Experience building vertical or segment-specific campaign variants without losing a central brand thread
- Direct experience marketing into enterprise IT, HR/EX, or service-operations categories, ideally with exposure to competitors like ServiceNow, Zendesk, or comparable enterprise SaaS players
- Comfort operating in ambiguity — this role exists because a strategic tension needs resolving in market, not because a playbook already exists
- Hands-on fluency with marketing automation and campaign tooling (HubSpot, Marketo, Salesforce, or equivalent)