# Senior Lifecycle Marketing Manager at G2

- Company: G2
- What the company does: Backed by IVP.
- Company website: https://www.g2.com/
- Type: Startups
- Level: Senior
- Location: Remote (US)
- Work setup: Remote
- Pay: $140K to $170K base salary per year (USD)
- Posted: 2026-08-20
- Apply by: 2026-10-08
- Apply: https://jobs.ashbyhq.com/G2/86a4636d-1977-45d1-98ef-4f2f2f4824e4
- Page: https://www.1752.vc/careers/jobs/g2-senior-lifecycle-marketing-manager/

## About the role

Drive lifecycle marketing end to end across G2's marketplaces (Capterra, Software Advice, and GetApp) — owning audience, segmentation, and messaging strategy and running AI-assisted, cross-channel campaigns (email, SMS, paid social) that grow engagement and retention. Lead and develop the lifecycle team, set the operating cadence, and drive outcomes through experimentation and influence with senior stakeholders.

## What they're looking for

- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
- 7–10 years in lifecycle, retention, or CRM marketing — ideally in SaaS, a digital marketplace, or B2B — with a track record as a recognized subject-matter expert in the discipline
- People-management experience, with a track record of building and developing high-performing lifecycle or CRM teams
- Demonstrated, hands-on experience applying AI tools to email and lifecycle campaigns (e.g., content and subject-line generation, segmentation, send-time or journey optimization, or automated/agentic workflows) with measurable results
- Track record of driving cross-functional programs and senior-stakeholder alignment through influence rather than direct authority
- Cross-channel experience: hands-on ownership of SMS campaigns and/or close collaboration with paid social, in addition to email

Tags: Product R&D