# Associate Director, Retention & Lifecycle Marketing at Gen Digital

- Company: Gen Digital
- What the company does: Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
- Company website: https://www.gendigital.com
- Type: Startups
- Level: Principal and up
- Location: USA - New York, NY
- Work setup: Remote
- Pay: $185K to $210K base salary per year (USD)
- Posted: 2026-10-08
- Apply by: 2026-11-23
- Apply: https://jobs.ashbyhq.com/gen-digital/93129b0a-20cd-4c9c-b105-9f9925d1333f?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/gen-digital-associate-director-retention-and-lifecycle-marketing/

## About the role

You will own the Activation stage of MoneyLion’s user journey and Instacash end to end, defining how new users move from sign-up and bank linking to their first monetized action, disbursement, retention, reactivation and cross-sell hand-off. This senior individual-contributor role will define activation for a new product line as quickly as it runs a flagship product, balancing strategy with hands-on journey execution. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- A track record owning activation or onboarding strategy end to end and personally shipping journeys in Iterable, Braze or a similar platform
- Experience owning a flagship product’s full lifecycle journey, not just its top-of-funnel moment, comfort owning disbursement, retention and reactivation alongside first activation
- Strong data literacy across funnel, cohort and incrementality analysis, with the ability to turn a sign-up-to-bank-link funnel into a concrete roadmap
- Comfort working alongside AI decisioning and personalization systems you do not own or configure yourself, translating requirements into signals another team builds against
- Cross-functional fluency with acquisition and growth teams, product engineering, and data and analytics partners, able to align stakeholders without formal authority
- Excellent written communication and a high bar for QA, especially at handoff points between teams

Tags: Product & Portfolio

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/gen-digital-associate-director-retention-and-lifecycle-marketing/