# Director, Freemium Growth Marketing & Acquisition at Gen Digital

- Company: Gen Digital
- What the company does: Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
- Company website: https://www.gendigital.com
- Type: Startups
- Level: Principal and up
- Location: USA - New York, NY
- Work setup: Remote
- Pay: $200K to $230K base salary per year (USD)
- Posted: 2026-09-23
- Apply by: 2026-11-07
- Apply: https://jobs.ashbyhq.com/gen-digital/8cd9c64d-c782-4ac8-b2c5-971d7618d371
- Page: https://www.1752.vc/careers/jobs/gen-digital-director-freemium-growth-marketing-and-acquisition/

## About the role

The Director, Freemium Growth Marketing & Acquisition owns the acquisition engine for Gen's Freemium portfolio, including Avast, AVG, Avira and CCleaner, with a primary focus on Avast. You will be accountable for how the business performs today: hitting acquisition targets, leading go-to-market for product features and enhancements, balancing customer growth and revenue, capturing seasonal demand, and continuously improving performance across paid, earned and owned channels.

## What they're looking for

- Proven experience leading end-to-end go-to-market for product features, updates and seasonal campaigns
- Deep understanding of free-to-paid, trial-to-paid and direct purchase models and their impact on CAC, conversion and long-term customer value
- Experience managing significant acquisition budgets and making data-driven investment decisions across both annual and in-quarter horizons
- Proven ability to drive acquisition growth through audience strategy, funnel optimization and investment prioritization
- Experience developing geo-specific acquisition strategies across global markets
- Strong experience in campaign development, creative strategy, production and creative evaluation

Tags: Global Marketing Organization