# Director, LifeLock Brand & Growth New Initiatives at Gen Digital

- Company: Gen Digital
- What the company does: Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
- Company website: https://www.gendigital.com
- Type: Startups
- Level: Principal and up
- Location: USA - Mountain View, CA
- Work setup: On-site
- Pay: $205K to $235K base salary per year (USD)
- Posted: 2026-10-12
- Apply by: 2026-11-26
- Apply: https://jobs.ashbyhq.com/gen-digital/c32f9f30-edab-4459-9284-cc1017b1f6b5?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/gen-digital-director-lifelock-brand-and-growth-new-initiatives/

## About the role

This role is responsible for what's next. You take on the strategic, often ambiguous work that expands LifeLock beyond its current state: major new product launches, new category entry, white space opportunity development, brand transformation, and big campaigns that require both creative vision and commercial discipline. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 12 or more years across brand marketing, product marketing, integrated marketing, or growth strategy, ideally in a technology, subscription, or consumer business with a complex product portfolio
- A track record of identifying white space opportunities, modeling market entry scenarios across multiple data types, and building business cases that win leadership investment
- Proven experience pitching senior leadership for incremental budget: structuring the opportunity, making the financial case, and telling the story in a way that drives action
- Experience figuring out how to enter a new category, geography, or audience from scratch: defining the approach, sequencing, channel model, and success criteria
- Strong financial and analytical instincts. Comfortable working with market sizing data, unit economics, competitive benchmarks, and channel performance to frame an opportunity
- A proven track record defining or evolving global brand strategy and translating it into campaign architecture and go-to-market execution

Tags: Global Marketing Organization

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/gen-digital-director-lifelock-brand-and-growth-new-initiatives/