# Integrated GTM & Product Marketing Lead at Gen Digital

- Company: Gen Digital
- What the company does: Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
- Company website: https://www.gendigital.com
- Type: Startups
- Level: Senior
- Location: USA - New York, NY
- Work setup: Remote
- Pay: $190K to $215K base salary per year (USD)
- Posted: 2026-10-30
- Apply by: 2026-12-14
- Apply: https://jobs.ashbyhq.com/gen-digital/f32a288d-8e0d-410e-9973-83d3a84dcdcd?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/gen-digital-integrated-gtm-and-product-marketing-lead/

## About the role

The Global Integrated Marketing Lead, Freemium is a senior individual contributor role responsible for shaping how we show up in market through compelling storytelling, sharp campaign thinking and integrated go-to-market execution across our freemium portfolio: Avast, AVG, Avira and CCleaner, with a primary focus on Avast. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines
- Experience leading go-to-market execution across both new product launches and campaign-led initiatives
- A strong storytelling background with ability to craft compelling narratives that resonate with consumers and translate complex ideas into clear, engaging copy and campaigns
- Experience partnering closely with Product Management and Growth Marketing teams
- Experienced in evaluating campaign performance end to end, from pre-launch KPI setting through in-flight optimization to post-campaign reporting and insight generation
- Experience operating within global, matrixed organizations

Tags: Global Marketing Organization

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/gen-digital-integrated-gtm-and-product-marketing-lead/