# Norton Brand and Growth Acquisition Lead at Gen Digital

- Company: Gen Digital
- What the company does: Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
- Company website: https://www.gendigital.com
- Type: Startups
- Level: Senior
- Location: USA - New York, NY
- Work setup: Remote
- Pay: $160K to $190K base salary per year (USD)
- Posted: 2026-10-22
- Apply by: 2026-12-06
- Apply: https://jobs.ashbyhq.com/gen-digital/a99915df-31c6-4158-a736-a158e766752e?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/gen-digital-norton-brand-and-growth-acquisition-lead/

## About the role

This role leads the plan for how Norton acquires new customers: where media dollars go, which audiences and products get priority, the role of pricing and promotion and which tests unlock the next stage of growth. You set full-funnel media and performance goals, guide the Channel Centers of Excellence (CoE) on budget and priorities, and report weekly on what is working, what is at risk, and where to shift investment across owned, earned and paid channels. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Integrated media planning: proven experience leading annual and quarterly media planning across channels, deriving tests, and setting cadence to deliver brand and performance objectives
- Investment and portfolio decision-making: demonstrated ability to set and adjust audience targeting, channel mix, and product investment priorities to hit KPI, CAC, and growth targets
- Budget management and accountability: experience owning significant media budgets defining performance goals, and driving in-quarter and full-year optimization
- Performance reporting and forecasting: strong track record of weekly reporting across channel, product, and geo, with clear implications for in-quarter and annual forecasts
- Full-funnel growth levers: deep understanding of all levers of growth across owned, earned, and paid, how they intersect, and the role each plays in building an integrated acquisition plan
- Global growth strategy: experience developing and executing geo-specific media investment strategies, including localized campaigns and GTM support across regions

Tags: Global Marketing Organization

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/gen-digital-norton-brand-and-growth-acquisition-lead/