# Principal Analyst - Marketing Measurement & Growth at Gen Digital

- Company: Gen Digital
- What the company does: Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
- Company website: https://www.gendigital.com
- Type: Startups
- Level: Principal and up
- Location: USA - New York, NY
- Work setup: Remote
- Pay: $175K to $210K base salary per year (USD)
- Posted: 2026-09-11
- Apply by: 2026-10-26
- Apply: https://jobs.ashbyhq.com/gen-digital/dc5a6bc6-d81b-4c8c-a57d-2bf33f1b1260
- Page: https://www.1752.vc/careers/jobs/gen-digital-principal-analyst-marketing-measurement-and-growth/

## About the role

We're seeking a Principal Analyst to join the MoneyLion Marketing Analytics team and take ownership of high-visibility measurement and decisioning work across our growth analytics function. You'll own ambiguous, first-of-kind measurement problems end to end — from business question through analysis design, execution, and leadership-ready readout — across lifecycle engagement, campaign performance and spend efficiency, marketplace funnel conversion, new media channels, and customer value.

## What they're looking for

- 7+ years in marketing analytics, growth analytics, decision science, or a related analytics role, with increasing scope and seniority
- Proven ownership of complex, ambiguous analytics initiatives end to end — including framing the question, designing the approach, and defending the readout with senior stakeholders
- Strong experience with measurement methods: experimentation and A/B testing, holdout and geo-based incrementality testing, and attribution interpretation
- Track record of translating business definitions into data definitions, with strong business curiosity and a sharp instinct for the use cases and edge cases that must become analysis logic, tests, and measurement guardrails
- Proven ability to own analytical design from business and product requirements — writing design documents, evaluating methodological trade-offs, and explaining complex logic to non-technical stakeholders
- Experience setting and upholding standards for analytical quality and metric governance — bringing clear points of view and the judgment to defend or revise them with evidence

Tags: Product & Portfolio