# Senior Director, Brand and Growth New Initiatives at Gen Digital

- Company: Gen Digital
- What the company does: Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
- Company website: https://www.gendigital.com
- Type: Startups
- Level: Principal and up
- Location: USA - New York, NY
- Work setup: On-site
- Pay: $240K to $265K base salary per year (USD)
- Posted: 2026-07-27
- Apply by: 2026-10-12
- Apply: https://jobs.ashbyhq.com/gen-digital/9d0bb05c-dc57-41c1-a27e-08f97ebf756f
- Page: https://www.1752.vc/careers/jobs/gen-digital-senior-director-brand-and-growth-new-initiatives/

## About the role

This role is responsible for what's next. You take on the strategic, often ambiguous work that expands Norton beyond its current state: major new product launches, new category or geography entry, white space opportunity development, brand transformation, and big campaigns that require both creative vision and commercial discipline.

## What they're looking for

- • 15 or more years across brand marketing, product marketing, integrated marketing, or growth strategy, ideally in a technology, subscription, or consumer business with a complex product portfolio
- • A track record of identifying white space opportunities, modeling market entry scenarios across multiple data types, and building business cases that win leadership investment
- • Proven experience pitching senior leadership for incremental budget: structuring the opportunity, making the financial case, and telling the story in a way that drives action
- • Experience figuring out how to enter a new category, geography, or audience from scratch: defining the approach, sequencing, channel model, and success criteria
- • Strong financial and analytical instincts. Comfortable working with market sizing data, unit economics, competitive benchmarks, and channel performance to frame an opportunity
- • A proven track record defining or evolving global brand strategy and translating it into campaign architecture and go-to-market execution

Tags: Global Marketing Organization