# Growth Marketing Lead at General Legal

- Company: General Legal
- What the company does: The law firm for companies that need senior counsel without a traditional firm. Backed by Y Combinator.
- Company website: https://general.legal
- Type: Startups (AI role)
- Level: Senior
- Location: United States
- Work setup: On-site
- Pay: $110K to $140K base salary per year (USD)
- Posted: 2026-08-03
- Apply by: 2026-10-12
- Apply: https://job-boards.greenhouse.io/generallegalllp/jobs/4347518009
- Page: https://www.1752.vc/careers/jobs/general-legal-growth-marketing-lead/

## About the role

General Legal is hiring a Growth Marketing Lead to build and run the digital and content engine that drives awareness, demand, and pipeline for our legal services. This is a hands-on, execution-focused role: you'll own everything from SEO and paid acquisition to content creation and campaign performance, working closely with sales to turn marketing effort into revenue. We're looking for a mid-career marketer who can build fast, test relentlessly, and turn early traction into a repeatable growth engine.

## What they're looking for

- Plan and publish content (blog, case studies, email, social) that builds authority and drives organic growth
- Develop a content calendar aligned with SEO strategy and target audience needs
- Partner with legal and product teams to translate expertise into accessible, compelling content
- Own SEO and AEO strategy and execution, including technical SEO, on-page optimization, and content structure
- Plan and run paid acquisition campaigns (search, social, retargeting) and manage budget and ROI
- Build and optimize the website and landing pages for conversion

Tags: GTM