# Director, Social Media at GitLab

- Company: GitLab
- What the company does: The intelligent orchestration platform for DevSecOps, enabling teams and agents to ship trusted software at enterprise scale. Backed by General Catalyst and Khosla.
- Company website: https://about.gitlab.com/
- Type: Startups
- Level: Principal and up
- Location: Remote, Canada; Remote, United States
- Work setup: Remote
- Posted: 2026-09-09
- Apply by: 2026-10-24
- Apply: https://job-boards.greenhouse.io/gitlab/jobs/8792475002
- Page: https://www.1752.vc/careers/jobs/gitlab-director-social-media/

## About the role

As Director, Social Media, you'll lead GitLab's global social media strategy and help people understand how GitLab is co-creating the future of software development. The role shapes how GitLab shows up across social channels, connecting our company, product, and employer stories, to build meaningful engagement with customers, users, contributors, candidates, and industry audiences. Expect to set clear priorities, guide execution, and use insights to strengthen GitLab's voice and business impact.

## What they're looking for

- Own the performance of GitLab's social function and its contribution to marketing and business goals
- Lead GitLab's global organic social media strategy, channel plans, and editorial priorities
- Develop clear, audience-focused campaigns that support company, product, brand, and talent goals
- Guide content planning and publishing across social channels while maintaining a consistent GitLab voice
- Own the social media budget, tooling stack, and agency, freelance, and production partner relationships
- Partner with teams across Marketing, Communications, Product, Sales, Talent Acquisition, and other functions to plan and deliver social programs

Tags: Communications