# Principal Product Marketing Manager, Competitive at GitLab

- Company: GitLab
- What the company does: The intelligent orchestration platform for DevSecOps, enabling teams and agents to ship trusted software at enterprise scale. Backed by General Catalyst and Khosla.
- Company website: https://about.gitlab.com/
- Type: Startups
- Level: Principal and up
- Location: Remote, Canada; Remote, United States
- Work setup: Remote
- Posted: 2026-10-01
- Apply by: 2026-11-23
- Apply: https://job-boards.greenhouse.io/gitlab/jobs/8859224002?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/gitlab-principal-product-marketing-manager-competitive/

## About the role

As Principal Product Marketing Manager, Competitive, you own GitLab's competitive point of view on AI and agentic software development and serve as the authority on our market differentiation. You consult regularly with sales, product teams, investor relations, industry analysts, and leadership on competitive strategy and roadmap implications while publishing external thought leadership. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Own the operating rhythm that converts competitive signal into a position and action within days
- Give Product an opinionated read on what competitive movement means for roadmap sequencing, bringing evidence and a recommendation rather than a summary of what competitors shipped
- Build the compete assets, plays, and objection handling the field uses against named competitors, define the sales motion that moves win rate, then measure whether it did
- Partner with Growth and Campaigns on competitor displacement campaigns, accountable for their contribution to pipeline
- Brief Investor Relations, industry analysts, sales, and executive leadership with the same rigor, owning the competitive-landscape narrative with analysts and PMMs
- Raise the competitive bar across the PMM team

Tags: Product Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/gitlab-principal-product-marketing-manager-competitive/