# Principal Product Marketing Manager at GoFundMe

- Company: GoFundMe
- What the company does: Backed by Accel, Greylock and Norwest.
- Company website: http://www.gofundme.com
- Type: Startups
- Level: Principal and up
- Location: San Francisco, CA
- Work setup: On-site
- Pay: $171K to $257K base salary per year (USD)
- Posted: 2026-10-13
- Apply by: 2026-11-27
- Apply: https://job-boards.greenhouse.io/gofundme/jobs/8265900?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/gofundme-principal-product-marketing-manager/

## About the role

Join us! GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the next chapter of how we help nonprofits grow. This role sits at the intersection of consumer and B2B - you'll help shape our nonprofit marketplace strategy: which organizations we should serve, what differentiated value we can deliver, and how we position a fundamental evolution in our value to nonprofits. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Significant product marketing experience with principal-level scope , including work spanning business customers and consumer audiences. Marketplace, network, or B2C2B experience is strongly preferred
- Proven 0-to-1 product and market development. Has helped take a strategically important product from an unproven product thesis through customer validation and scaled growth
- Demonstrated success shaping product strategy and influencing executive stakeholders beyond traditional launch execution
- Strong analytical and commercial judgment , with the ability to assess growth potential, investment requirements, and the strength of evidence behind a recommendation
- Excellent strategic and systems thinking. You understand how customer needs, consumer incentives, product capabilities, and business economics interact—and can turn that understanding into focused choices
- Exceptional positioning and storytelling skills , including experience developing and testing a new value proposition or evolving how customers understand a company’s offering

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/gofundme-principal-product-marketing-manager/