# Director, Growth Marketing at Greenlight

- Company: Greenlight
- What the company does: Greenlight's debit card for kids empowers parents to teach trade-off decisions, money management, and the power of saving and investing – in one app experience. Backed by NEA, a16z and Alchemist.
- Company website: https://greenlight.com/
- Type: Startups (AI role)
- Level: Principal and up
- Location: Atlanta (Remote Friendly)
- Work setup: Hybrid
- Pay: $200K to $235K base salary per year (USD)
- Posted: 2026-08-11
- Apply by: 2026-10-08
- Apply: https://jobs.lever.co/greenlight/e6031e1a-add8-4e24-a4f8-580c9bd42e31
- Page: https://www.1752.vc/careers/jobs/greenlight-director-growth-marketing/

## About the role

We are looking for a stellar Director, Growth Marketing to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.).

## What they're looking for

- Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed
- 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands. Experience in family tech is a a plus
- Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams
- A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment
- Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences
- Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership

Tags: Marketing