# Product Marketing Lead, Business Insurance at Gusto

- Company: Gusto
- What the company does: Backed by General Catalyst, Kleiner Perkins and Y Combinator.
- Company website: http://www.gusto.com/
- Type: Startups
- Level: Senior
- Location: Atlanta, GA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid
- Work setup: Hybrid
- Pay: $153K to $187K base salary per year (USD)
- Posted: 2026-11-06
- Apply by: 2026-12-21
- Apply: https://job-boards.greenhouse.io/gusto/jobs/8357701?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/gusto-product-marketing-lead-business-insurance/

## About the role

We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market, and to find product-market fit through a growth-oriented test-and-learn approach. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 8+ years of experience in marketing or product management and 3+ in product marketing
- Track record of shaping GTM strategy in ambiguous yet highly ambitious environments: 0-to-1 products, new markets, or building new motions within an existing company
- Ability to move between strategic planning and hands-on execution, comfortable with ambiguity and bias toward action
- Excellent cross-functional collaboration and communication skills, adept at influencing across Sales, Product, and Marketing
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/gusto-product-marketing-lead-business-insurance/