# Product Marketing Leader - Innovation & Experimentation at Gusto

- Company: Gusto
- What the company does: Backed by General Catalyst, Kleiner Perkins and Y Combinator.
- Company website: http://www.gusto.com/
- Type: Startups
- Level: Mid level
- Location: Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid; Scottsdale, AZ - Hybrid
- Work setup: Hybrid
- Pay: $190K to $235K base salary per year (USD)
- Posted: 2026-08-24
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/gusto/jobs/8148547
- Page: https://www.1752.vc/careers/jobs/gusto-product-marketing-leader-innovation-and-experimentation/

## About the role

We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach.

## What they're looking for

- Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company
- Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
- Excellent cross-functional collaboration and communication skills, adept at influencing across Sales, Product, and Marketing
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
- Highly AI fluent, able to build AI systems and unlock new ways of working through AI

Tags: Marketing