# Senior Lifecycle Marketing Manager at Gusto

- Company: Gusto
- What the company does: Backed by General Catalyst, Kleiner Perkins and Y Combinator.
- Company website: http://www.gusto.com/
- Type: Startups
- Level: Senior
- Location: Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid
- Work setup: Hybrid
- Pay: $134K to $168K base salary per year (USD)
- Posted: 2026-10-08
- Apply by: 2026-11-22
- Apply: https://job-boards.greenhouse.io/gusto/jobs/8247940?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/gusto-senior-lifecycle-marketing-manager/

## About the role

As the Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you'll own the lifecycle marketing strategy that shapes how Gusto shows up for the accountants and bookkeepers who trust us with their clients' businesses, primarily across email and webinar communications. You'll build and continuously improve the programs that bring that strategy to life, with AI-powered and agentic workflows as a core part of how you work, not an add-on to it. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
- Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred, other enterprise tools considered)
- Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks, not just using AI as a drafting assistant
- Proven end-to-end ownership of email campaigns and webinar production programs
- Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences
- Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/gusto-senior-lifecycle-marketing-manager/