# Senior Performance Marketing Manager, Paid Social at Gusto

- Company: Gusto
- What the company does: Backed by General Catalyst, Kleiner Perkins and Y Combinator.
- Company website: http://www.gusto.com/
- Type: Startups
- Level: Senior
- Location: Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid; Scottsdale, AZ - Hybrid
- Work setup: Hybrid
- Posted: 2026-09-10
- Apply by: 2026-10-25
- Apply: https://job-boards.greenhouse.io/gusto/jobs/8180433
- Page: https://www.1752.vc/careers/jobs/gusto-senior-performance-marketing-manager-paid-social/

## About the role

Gusto is looking for a seasoned performance marketer to own execution across paid social and emerging acquisition channels — testing new platforms, formats, and tactics to find what works before scaling. This is a high-visibility role at the intersection of performance marketing, channel experimentation, and AI-powered workflow design.

## What they're looking for

- 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization, with deep expertise in paid social and a track record of testing and scaling new channels
- Strong creative strategy and testing instincts: you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction
- AI-fluent in practice, not just in theory, you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team
- Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy, advocate for what the channel needs, and work effectively alongside brand, web, and comms partners
- You are analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments and comfort communicating paid social's contribution to business outcomes

Tags: Marketing