# Director, Product Marketing at Handshake

- Company: Handshake
- What the company does: Backed by Kleiner Perkins and Lightspeed.
- Company website: http://www.joinhandshake.com/
- Type: Startups
- Level: Principal and up
- Location: San Francisco, CA
- Work setup: Remote
- Pay: $196K to $245K base salary per year (USD)
- Posted: 2026-10-15
- Apply by: 2026-11-29
- Apply: https://jobs.ashbyhq.com/handshake/82e17f6f-a13c-41c4-89ce-73b802908f0f?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/handshake-director-product-marketing/

## About the role

As Director, Product Marketing, you will own how the market sees Handshake on the employer side: not as a college job board, but as the career network employers rely on to find and hire talent in the AI economy. You will set the narrative and category strategy that puts Handshake in front of CHROs and talent leaders, and lead a team of product marketers who bring it to life across every launch and channel. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 8+ years in B2B product marketing, including leading a team of product marketers
- A track record of creating or evolving a category, with the vision to reposition a company or product in the market
- Experience elevating a narrative beyond the product, rather than selling primarily on features and specs
- Experience marketing a marketplace or employment-related product, where the value comes from connecting both sides
- Experience building executive-level content and thought leadership that reaches senior buyers such as CHROs
- Strong cross-functional partnership with Product, Sales, and executive leadership on launches and go-to-market

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/handshake-director-product-marketing/