# Marketing Lead at Handshake

- Company: Handshake
- What the company does: Backed by Kleiner Perkins and Lightspeed.
- Company website: http://www.joinhandshake.com/
- Type: Startups
- Level: Senior
- Location: Nashville, TN
- Work setup: On-site
- Posted: 2026-10-08
- Apply by: 2026-11-22
- Apply: https://jobs.ashbyhq.com/handshake/fc2cf0ff-51e5-49f3-95d2-532dc5f70cfd?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/handshake-marketing-lead/

## About the role

Handshake is rapidly building a new business that helps companies securely license high-quality, non-public operational data to leading AI labs. This data, from documents and presentations to CRM, financial, marketing, and workflow data, helps train more capable models and agents. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 7+ years in B2B growth, demand generation, or full-stack marketing, including recent experience personally executing campaigns and building acquisition systems
- Built an acquisition motion from zero to one. You can explain what you built yourself, how you found the audience, which channels worked, and how the effort contributed to closed business
- Strong command of funnel math and business economics. You can build a working forecast, explain stage-by-stage conversion and timing, and reconcile performance against the plan. You use upstream metrics to understand and improve the end outcome
- The ability to work directly with data. You can query and analyze your own data using SQL, spreadsheets, and analytics tools, investigate unexpected results, and design experiments with a clear understanding of sample size and uncertainty
- Practical fluency with modern growth tools, AI, and automation. You have personally implemented workflows across multiple systems and are comfortable working with APIs, webhooks, and low-code tools
- Creative channel judgment. You have identified promising audiences, distribution partners, or acquisition channels beyond the standard playbook and turned them into measurable results

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/handshake-marketing-lead/