# Lifecycle Marketing Generalist, Patient Experience at Headway

- Company: Headway
- What the company does: Backed by Accel, a16z and GV.
- Company website: https://headway.co/
- Type: Startups
- Level: Mid level
- Location: Remote
- Work setup: Remote
- Pay: $105K to $155K base salary per year (USD)
- Posted: 2026-10-14
- Apply by: 2026-11-28
- Apply: https://jobs.ashbyhq.com/headway/dcf1064c-b014-46e8-a18f-94322eff54b9?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/headway-lifecycle-marketing-generalist-patient-experience/

## About the role

Headway’s patient lifecycle function is a blank canvas. You will build the owned-channel relationship with every Headway patient from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app
- Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool
- Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal
- Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters
- Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket
- Active practitioner with AI tools — you use them in your work today, not just in conversation

Tags: All Cost Centers

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/headway-lifecycle-marketing-generalist-patient-experience/