# Director of Demand Generation at Higgsfield

- Company: Higgsfield
- What the company does: Create images, videos, and voice content with Higgsfield AI from text prompts or references. Edit and upscale media, automate creative workflows with its AI agent, and generate content on web and mobile. Backed by Accel and Menlo.
- Company website: https://higgsfield.ai/
- Type: Startups (AI role)
- Level: Principal and up
- Location: San Francisco Bay Area, USA
- Work setup: Remote
- Pay: $220K to $320K base salary per year (USD)
- Posted: 2026-08-15
- Apply by: 2026-10-08
- Apply: https://jobs.ashbyhq.com/higgsfieldai/217ec82c-6783-4bf9-9ebc-b6973cc78e0d
- Page: https://www.1752.vc/careers/jobs/higgsfield-director-of-demand-generation/

## About the role

Higgsfield AI is seeking a Head of Demand Generation to build and scale our global demand generation engine as we continue our rapid growth. This is a senior, hands-on leadership role responsible for driving pipeline creation across enterprise and self-serve motions — owning strategy and execution across digital channels, paid media, ABM, events, and partnerships, while overseeing our lifecycle marketing function to ensure a seamless journey from first touch through renewal and expansion.

## What they're looking for

- 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company
- Proven track record of building programs that generate measurable pipeline and revenue
- Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation
- Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns
- Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI
- Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership

Tags: Marketing & Sales