# Head of Demand Generation at HomeTap

- Company: HomeTap
- What the company does: Hometap provides a loan alternative called a home equity investment, allowing homeowners to tap their home equity without monthly payments. Backed by General Catalyst.
- Company website: https://www.hometap.com/
- Type: Startups
- Level: Principal and up
- Location: Remote
- Work setup: Remote
- Pay: $220K to $240K base salary per year (USD)
- Posted: 2026-11-02
- Apply by: 2026-12-17
- Apply: https://job-boards.greenhouse.io/hometap/jobs/5280484007?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/hometap-head-of-demand-generation/

## About the role

We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc. , HousingWire , and more! In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 12+ years of performance or growth marketing experience, including 5+ years leading teams
- Proven track record managing an annual paid media budget of $15M or more
- Experience in financial services, fintech, lending, insurance, or another regulated, considered-purchase category strongly preferred
- Experience optimizing a multi-step conversion funnel where lead quality is confirmed weeks after the initial conversion
- Hands-on experience with media mix modeling and incrementality testing (such as geo holdouts or lift studies), and a clear point of view on moving beyond last-click attribution
- Deep expertise across Google Ads, Microsoft Advertising, Meta, TikTok, and YouTube

Tags: Growth

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/hometap-head-of-demand-generation/