# Lifecycle Marketing Manager (AI-native) at Incredible Health

- Company: Incredible Health
- What the company does: Incredible Health connects 1,500+ US healthcare employers and 1.5M professionals through AI-native products built to hire, prepare, and retain. Backed by a16z.
- Company website: https://www.incrediblehealth.com
- Type: Startups (AI role)
- Level: Senior
- Location: Remote (United States)
- Work setup: Remote
- Posted: 2026-07-02
- Apply by: 2026-10-08
- Apply: https://ats.rippling.com/incredible-health/jobs/258206dc-2bd8-45bf-b19c-d4d671df918f
- Page: https://www.1752.vc/careers/jobs/incredible-health-lifecycle-marketing-manager-ai-native/

## About the role

Incredible Health is looking for a Lifecycle Marketing Manager. As part of the Marketing team and reporting to the VP of Marketing, you will own how we engage and retain both sides of our marketplace (the professionals who use our marketplace and the employers who hire through it) across their entire journey with us, from first sign-up through long-term, repeat engagement.

## What they're looking for

- 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end
- Bachelor's degree, or equivalent practical experience
- Hands-on experience with a modern lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar)
- Demonstrated experience building multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging
- Strong analytical skills, comfortable pulling and interpreting data, building reports, and using results to drive decisions
- Excellent writing skills, with the ability to craft channel-appropriate copy that converts while staying on-brand

Tags: Marketing Talent