# Growth Marketing Manager, Foundry at Instructure

- Company: Instructure
- What the company does: Empower learning with Instructure’s LMS and edtech solutions for K–12, higher education, and businesses. Discover Canvas, Impact, and Mastery to drive success. Backed by Bessemer and Insight.
- Company website: https://www.instructure.com/
- Type: Startups
- Level: Senior
- Location: United States
- Work setup: Remote
- Posted: 2026-09-24
- Apply by: 2026-11-08
- Apply: https://jobs.ashbyhq.com/instructure/b1a6ac86-c886-4ea2-8839-c5285f1415d4
- Page: https://www.1752.vc/careers/jobs/instructure-growth-marketing-manager-foundry/

## About the role

Own positioning and messaging. Craft the value proposition, naming, and packaging input for products customers have never heard of, and maintain messaging frameworks by segment across K12, higher education, and business and government. Run go-to-market and launch. Own go-to-market readiness for pilots, early access, and general availability — timelines, channels, pricing input, and the launch assets that carry the story.

## What they're looking for

- Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt
- A demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end
- Demand-generation range — campaigns, funnel, and audience building — not just positioning and decks
- Strong writing, with a portfolio of strategically focused content and collateral
- The ability to influence executive and cross-functional teams, and to present to groups large and small, virtually and in person
- A full-stack marketer’s range — you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards

Tags: General & Administration