# Lifecycle Marketing Manager at Internet Brands

- Company: Internet Brands
- What the company does: Backed by Battery and Redpoint.
- Company website: http://www.internetbrands.com/
- Type: Startups
- Level: Senior
- Location: Remote (US)
- Work setup: Remote
- Posted: 2025-08-25
- Apply by: 2026-10-12
- Apply: https://jobs.jobvite.com/internetbrands/job/orluxfwx
- Page: https://www.1752.vc/careers/jobs/internet-brands-lifecycle-marketing-manager/

## About the role

This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.

## What they're looking for

- Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience
- Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers
- Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns
- Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials
- Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories
- Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development