# Director of Growth Marketing (SMB & Self Serve) at Jane App

- Company: Jane App
- What the company does: Jane is a modern and beautifully designed practice management software used by practitioners in a variety of health and wellness disciplines around the world. Backed by Pender Ventures.
- Company website: https://jane.app
- Type: Startups
- Level: Principal and up
- Location: Canada/US
- Work setup: Remote
- Pay: $187K to $304K base salary per year (USD)
- Posted: 2026-08-21
- Apply by: 2026-10-14
- Apply: https://jobs.ashbyhq.com/jane/d8f9e422-d54d-4e39-b497-730f6e63b700
- Page: https://www.1752.vc/careers/jobs/jane-app-director-of-growth-marketing-smb-and-self-serve/

## About the role

Hi, I'm Dan Davidow , Chief Marketing Officer at Jane. I joined Jane because I have a real passion for helping small businesses succeed, and our customers run some of the most impactful small businesses there are. When I'm not doing that, you'll usually find me planning my next trip.

## What they're looking for

- Own paid media. Lead our paid media budget and team across channels, including paid search, paid social, direct mail, and more - deciding where we invest, how we measure it, and when we shift
- Partner with Growth Product. You’ll work directly with designers, developers, and product managers building the future of onboarding and activation at Jane, designing and executing thoughtful tests
- Own lifecycle marketing. Design and run the programs that guide practitioners from first touch through trial, signup, and expansion, working closely with product marketing and sales on what happens at each stage
- Put AI to work. Make Jane easy to find in an AI-first world, and use AI across the demand program itself - research, creative testing, campaign optimization, reporting - so a small team can operate like a much bigger one
- Sharpen our measurement. We have a solid measurement foundation today. You'll define what the demand program needs next - KPIs, attribution, reporting - and partner with our Marketing Analytics & Operations team to build it
- Align with Sales and Support. Work deeply with our sales and support teams to design demand programs that support revenue outcomes, not just top-of-page metrics

Tags: Marketing