# Affiliate Lead - Consumer at Kraken

- Company: Kraken
- What the company does: Own the power of your money with Kraken. Trade crypto, stocks, futures, staking and more. Trusted by millions worldwide since 2011. Get started today.
- Company website: https://www.kraken.com
- Type: Startups
- Level: Senior
- Location: United States
- Work setup: Remote
- Pay: $110K to $221K base salary per year (USD)
- Posted: 2026-09-14
- Apply by: 2026-10-29
- Apply: https://jobs.ashbyhq.com/kraken.com/d6cace31-d78d-4c41-abbe-99bb686f7548
- Page: https://www.1752.vc/careers/jobs/kraken-affiliate-lead-consumer/

## About the role

Own and scale the global affiliate programme across Kraken and Krak. Set strategy, partner and market priorities, and investment allocation against funded customers, retained revenue, LTV, CAC, ROI and fully loaded payback. Include all affiliate and KOL costs—retainers, CPA, revenue share, flat fees, incentives, and attributable production or activation costs—in those decisions.

## What they're looking for

- A track record of owning and scaling an affiliate programme as a hands-on operator, with clear examples of improving customer and revenue economics
- Commercial judgement across CPA, revenue share, hybrid and incentive structures, including the ability to calculate fully loaded payback and explain why a deal creates sustainable value
- Experience sourcing, negotiating and growing direct partner relationships, including high-value or sensitive accounts
- The ability to interrogate partner, funnel, cohort and retention data and work fluently with Data to test hypotheses and make investment decisions
- International experience adapting offers, partner mix, content and operating approach to local customer behaviour and regulatory constraints
- Practical command of affiliate tracking, attribution, fraud and abuse controls, and brand and compliance standards

Tags: Marketing