# VP, Growth Marketing at Later

- Company: Later
- What the company does: Later is a social and influencer marketing service, as well as a link-in-bio tool. It develops high-performing social content and works with creators to reach new audiences, increase engagement, and achieve predictable ROI. Backed by Summit Partners.
- Company website: https://later.com
- Type: Startups
- Level: Principal and up
- Location: Boston, MA; New York, New York, United States; Remote
- Work setup: Remote
- Pay: $276K to $318K base salary per year (USD)
- Posted: 2026-08-28
- Apply by: 2026-10-14
- Apply: https://job-boards.greenhouse.io/later/jobs/8761453002
- Page: https://www.1752.vc/careers/jobs/later-vp-growth-marketing/

## About the role

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

## What they're looking for

- 10+ years in growth, demand generation, or performance marketing, with experience owning a multi-million dollar budget and a revenue number
- 5+ years leading and developing marketing teams, including managing managers or senior specialists through ambiguity and change
- A genuine player-coach: you've led a team and personally owned execution at the same time, and you're still close enough to the tools to build the model or run the campaign yourself
- Depth in paid media, SEO and AEO, lifecycle and email, and web CRO
- Proven track record building and scaling demand in B2B SaaS, PLG, or marketplace environments, ideally with both enterprise and self-serve motions
- Strong command of measurement: attribution modeling, experiment design, and funnel analysis, with comfort in tools such as GA4, Amplitude, Looker, or Mode

Tags: Marketing