# Sr. Manager, GTM Strategy & Sales Packaging at Lyft

- Company: Lyft
- What the company does: Backed by a16z and Founders Fund.
- Type: Startups
- Level: Senior
- Location: San Francisco, CA
- Work setup: On-site
- Pay: $169K to $211K base salary per year (USD)
- Posted: 2026-11-04
- Apply by: 2026-12-19
- Apply: https://app.careerpuck.com/job-board/lyft/job/8930012002?gh_jid=8930012002&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/lyft-sr-manager-gtm-strategy-and-sales-packaging-2/

## About the role

Lyft Ads gives brands a unique way to reach consumers during high-intent moments: on their way to concerts, games, nights out, and everyday destinations. In this role, you'll set the strategy behind how we bring those moments to market, arm our sellers to win, and connect advertisers with millions of riders across the country. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 15+ years of experience in digital advertising, with meaningful depth in brand media solutions, programmatic, ad tech, and/or commerce/retail media
- In-depth understanding of building brand solutions across on-platform, programmatic, and experiential
- Strong knowledge of the programmatic ecosystem, including DSPs (e.g., The Trade Desk, DV360, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners
- Experience developing go-to-market strategies, sales packaging, and pricing frameworks for advertising products
- Proven people leadership experience, including managing a team of creative, program, or strategy professionals and developing their careers
- Exceptional cross-functional collaboration skills, proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance

Tags: Lyft Ads

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/lyft-sr-manager-gtm-strategy-and-sales-packaging-2/