# Sr. Product Marketing Manager, Programmatic Ad Solutions at Lyft

- Company: Lyft
- What the company does: Backed by a16z and Founders Fund.
- Type: Startups
- Level: Senior
- Location: New York, NY
- Work setup: On-site
- Pay: $143K to $179K base salary per year (USD)
- Posted: 2026-09-16
- Apply by: 2026-10-31
- Apply: https://app.careerpuck.com/job-board/lyft/job/8814897002?gh_jid=8814897002
- Page: https://www.1752.vc/careers/jobs/lyft-sr-product-marketing-manager-programmatic-ad-solutions-2/

## About the role

Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app. Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.

## What they're looking for

- 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media
- Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners
- Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms
- Experience developing go-to-market strategies and pricing frameworks for advertising products
- Exceptional cross-functional collaboration skills, proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance
- Strong analytical and financial modeling skills, ability to build business cases and model revenue scenarios

Tags: North America Rideshare Marketing