# Director, Marketing - Health Plans & Health Systems at Lyra

- Company: Lyra
- What the company does: Lyra is your partner in building a culture that celebrates mental well-being. Learn more about how to partner with Lyra and transform workforce mental health. Backed by Greylock and IVP.
- Company website: https://www.lyrahealth.com/
- Type: Startups
- Level: Principal and up
- Location: United States
- Work setup: Remote
- Pay: $150K to $206K base salary per year (USD)
- Posted: 2026-09-21
- Apply by: 2026-11-05
- Apply: https://jobs.lever.co/lyrahealth/7ad7472c-2144-4109-9c50-6c2bd81517cb
- Page: https://www.1752.vc/careers/jobs/lyra-director-marketing-health-plans-and-health-systems/

## About the role

Lyra is seeking an experienced Director of Marketing to scale our Health Plans & Health Systems (HP/HS) vertical. In this leadership role, you will oversee end-to-end marketing across the entire HP/HS ecosystem—driving referring provider engagement, B2B/B2B2C messaging, and member acquisition.

## What they're looking for

- 12+ years of progressive marketing experience in healthcare, health-tech, health plans, or health systems
- 5+ years of team management experience, with a proven track record of leading managers, scaling teams, and building cross-functional organizations
- Healthcare Domain Expertise: Deep understanding of health plan dynamics, health system referral models, B2B2C healthcare enrollment, and provider engagement strategies
- Full-Funnel Capabilities: Proven expertise spanning brand positioning, product marketing, performance/consumer acquisition, and field/provider marketing
- Master Storyteller: Exceptional ability to translate connect complex clinical outcomes, technical capabilities, and healthcare mechanics with the unique needs of members and customers
- Data-Driven Leader: Highly analytical with deep experience connecting marketing strategy directly to top-line business goals, revenue targets, and customer retention

Tags: Marketing