# Head of Lifecycle Marketing at Manychat

- Company: Manychat
- What the company does: Backed by Bessemer and 500 Global.
- Company website: https://manychat.com/
- Type: Startups (AI role)
- Level: Principal and up
- Location: Austin, US
- Work setup: Remote
- Posted: 2026-09-07
- Apply by: 2026-10-22
- Apply: https://jobs.ashbyhq.com/manychat/2cd8e9d5-334a-4eb9-88bf-4d71b69b430a
- Page: https://www.1752.vc/careers/jobs/manychat-head-of-lifecycle-marketing/

## About the role

Own the end-to-end lifecycle strategy - onboarding, activation, free-to-paid conversion, engagement, retention, churn prevention, win-back, and expansion that is aligned with business objectives and audience segments. Build and orchestrate automated programs across email, in-product messaging, push, and chat channels, delivering the right message to the right user at the right moment.

## What they're looking for

- 8+ years in lifecycle, CRM, or marketing automation ideally in product-led growth companies with a proven track record of moving activation, conversion, and retention metrics
- Deep hands-on experience with a modern marketing automation platform (e.g., Braze, Iterable, Customer.io , HubSpot) and an understanding of deliverability, data flows, and event-based triggering
- Strong analytical skills: you're fluent in funnel analysis, cohort retention, and experiment design, and comfortable in analytics tools
- Experience leading and growing a team, with the communication skills to influence stakeholders at every level
- Excellent project management: you prioritize ruthlessly, manage timelines, and deliver in a fast-paced environment
- A creative, customer-obsessed mindset! You sweat the copy and the segmentation logic equally

Tags: Marketing