# Brand Strategy Manager at Match Group

- Company: Match Group
- Company website: https://www.match.com
- Type: Startups
- Level: Senior
- Location: New York, New York
- Work setup: Hybrid
- Pay: $130K to $143K base salary per year (USD)
- Posted: 2026-08-20
- Apply by: 2026-10-12
- Apply: https://jobs.lever.co/matchgroup/4e2ba308-f317-47bb-ae5d-d8b3d5be16a6
- Page: https://www.1752.vc/careers/jobs/match-group-brand-strategy-manager/

## About the role

We are looking for a Brand Strategy Insights Manager to join our Marketing team, reporting into the Director of Global Brand Strategy. This is not a traditional, pure-research role. Sitting at the intersection of consumer insight, brand strategy, and product marketing, this role uses research as the strategic fuel to shape positioning, messaging, and go-to-market direction, rather than treating research as a standalone deliverable.

## What they're looking for

- 7+ years in consumer insights, market research, brand strategy, or related fields
- Proven ability in designing and conducting qualitative research (IDIs, focus groups, ethnographies) and translating complex consumer insights into strategic business recommendations that drive measurable results
- Experience with interpreting brand health tracking studies and ability to explain the "why" behind movement
- Extensive experience in developing brand strategy narratives, briefs, and positioning statements
- Exceptional storytelling skills, able to communicate complex insights simply and persuasively to marketing stakeholders
- Familiarity with creative testing methodologies, message optimization, and campaign effectiveness metrics

Tags: Marketing