# Director, Marketing Operations at Maven

- Company: Maven
- What the company does: Maven helps companies retain talent, improve health outcomes, and reduce maternity and fertility costs. We support every path to parenthood: Pregnancy, Fertility, Egg Freezing, Adoption, Surrogacy, Infant Care, Breastmilk Shipping, and Manager Training. Backed by General Catalyst and Sequoia.
- Company website: https://www.mavenclinic.com/
- Type: Startups
- Level: Principal and up
- Location: New York, NY; Remote, US (Hub cities)
- Work setup: Remote
- Pay: $170K to $200K base salary per year (USD)
- Posted: 2026-08-31
- Apply by: 2026-10-15
- Apply: https://job-boards.greenhouse.io/mavenclinic/jobs/8760173002
- Page: https://www.1752.vc/careers/jobs/maven-director-marketing-operations/

## About the role

Maven is looking for a Director of Marketing Operations who will own the systems, data, and reporting infrastructure behind our B2B Growth Marketing team — from HubSpot/Salesforce instrumentation to pipeline attribution to the budget that funds it all. This person will lead a team across marketing analytics, marketing operations, and web optimization, and serve as the go-to partner for Sales, RevOps, Strategic Finance, and Client Success on shared data and reporting.

## What they're looking for

- HubSpot instrumentation (and its integration with Salesforce): own lead management strategy, campaign orchestration and tracking, and stage definitions for the B2B funnel
- Pipeline attribution: own marketing's multi-touch attribution methodology and represent it in cross-team pipeline conversations
- Data governance: maintain data dictionaries and definitions (MQL/MQA thresholds, pipeline vs. bookings vs. revenue) so reporting stays consistent as tools and AI use expand
- Martech stack: own B2B-facing tools and integrations, including CaliberMind, GA4, HubSpot, Qualified, Webflow, and evaluate new tooling as needs evolve
- Training and enablement: ensure the has the resources and knowledge to own the reporting and orchestration of their channels
- KPI ownership: define and maintain B2B marketing metrics (MQLs, MQAs, pipeline coverage, Pipe-Spend ratio) and the reporting cadence behind them

Tags: Member Growth Marketing