# Senior Manager, Lifecycle Marketing (CRM/Retention) at Maven

- Company: Maven
- What the company does: Maven helps companies retain talent, improve health outcomes, and reduce maternity and fertility costs. We support every path to parenthood: Pregnancy, Fertility, Egg Freezing, Adoption, Surrogacy, Infant Care, Breastmilk Shipping, and Manager Training. Backed by General Catalyst and Sequoia.
- Company website: https://www.mavenclinic.com/
- Type: Startups
- Level: Senior
- Location: Remote
- Work setup: Remote
- Pay: $136K to $160K base salary per year (USD)
- Posted: 2026-06-18
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/mavenclinic/jobs/8598638002
- Page: https://www.1752.vc/careers/jobs/maven-senior-manager-lifecycle-marketing-crm-retention/

## About the role

This is a senior individual contributor role with significant strategic ownership. You’ll build and run the full lifecycle engine for Maven’s consumer products—from first touch through long-term retention—working alongside a lean, cross-functional team of engineers, product managers, and marketers. We’re looking for someone equally comfortable white boarding a six-month lifecycle roadmap as they are urgently debugging why a Braze canvas trigger isn’t firing.

## What they're looking for

- Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
- Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
- Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves
- Partner closely with engineering on event schema design, data triggers, and Braze integrations, write requirements for backend events, read data specs, and debug why triggers aren’t firing
- Design and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review
- Maintain and evolve a modular email design system to ensure production remains fast and scalable

Tags: Growth Marketing