# Enterprise Demand Generation Lead at Maxima

- Company: Maxima
- What the company does: Maxima is an AI-native accounting platform that automates journal entries, reconciliations, flux analysis, and financial close with audit-ready accuracy. Backed by Kleiner Perkins and Redpoint.
- Company website: https://www.maxima.ai/
- Type: Startups (AI role)
- Level: Senior
- Location: San Mateo
- Work setup: On-site
- Posted: 2026-09-25
- Apply by: 2026-11-09
- Apply: https://jobs.ashbyhq.com/maxima/579373ad-a9f4-4d03-b38f-94d86bf09988
- Page: https://www.1752.vc/careers/jobs/maxima-enterprise-demand-generation-lead/

## About the role

Own account-based marketing: Build and run ABM programs that engage our target accounts and the full buying group inside them, from account selection through activation. Run integrated campaigns: Take a campaign from positioning brief to activation across paid, ABM, events, lifecycle, and web, so the same story lands everywhere it needs to.

## What they're looking for

- Deep experience in enterprise B2B demand generation, with meaningful time spent selling into mid-market and enterprise buyers
- You’ve built or scaled a repeatable demand engine, not just successful campaigns. You understand how acquisition, field, ABM, lifecycle, intent, and Sales activation work together to create pipeline quarter after quarter
- Real depth in ABM and integrated campaigns: account identification, fit and intent signals, buying committees, multi-channel activation, and the operations underneath them
- You’ve owned or directly contributed to a meaningful pipeline number. You can quantify the opportunities, pipeline, and revenue your work generated and understand what it means to be accountable for a commercial outcome
- You’re a full-funnel systems thinker. You can diagnose whether the real constraint is audience, engagement, conversion, nurture, account activation, Sales follow-up, or something else entirely
- You understand modern B2B demand architecture. You’re fluent in lifecycle stages, nurture, routing, attribution, and funnel instrumentation

Tags: Marketing