# Digital Adoption & Lifecycle Manager (Customer Success) at Mixpanel

- Company: Mixpanel
- What the company does: Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights. Backed by Y Combinator and a16z.
- Company website: http://mixpanel.com
- Type: Startups
- Level: Senior
- Location: San Francisco, US (Remote)
- Work setup: Remote
- Pay: $175K to $213K base salary per year (USD)
- Posted: 2026-10-09
- Apply by: 2026-11-23
- Apply: https://job-boards.greenhouse.io/mixpanel/jobs/8260692?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/mixpanel-digital-adoption-and-lifecycle-manager/

## About the role

As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work. You'll design lifecycle programs triggered by real behavior: a team that just implemented but hasn't built their first report, an account whose query volume dropped for three straight weeks, a power user hitting the edge of their current plan. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion rather than demand generation or pre-sales
- An excellent writer who can be concise, specific, and useful to a technical audience
- Hands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable, or similar), you build the campaign yourself, you don't hand off a brief
- Fluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define segments and measure results
- Familiar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health signals and customer data feed scaled programming
- Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap, and knows when a segment is too small to matter

Tags: Customer Engineering

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/mixpanel-digital-adoption-and-lifecycle-manager/