# Senior Lifecycle Marketing Manager at Mochi

- Company: Mochi
- What the company does: 1 minute anime, new drops daily — watch free on iOS and Android. Backed by Y Combinator.
- Company website: https://www.mochi.tv/
- Type: Startups (AI role)
- Level: Senior
- Location: San Francisco, CA
- Work setup: On-site
- Pay: $160K to $200K base salary per year (USD)
- Posted: 2026-07-10
- Apply by: 2026-10-12
- Apply: https://job-boards.greenhouse.io/mochihealth/jobs/5324457008
- Page: https://www.1752.vc/careers/jobs/mochi-senior-lifecycle-marketing-manager/

## About the role

Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.

## What they're looking for

- Taxonomy and segmentation — Define the event, attribute, and audience taxonomy that makes future campaigns self-serve. Documented, governed, and durable enough that a new marketer can build a segmented send on day three
- Measurement you'd defend in a room — Holdouts, incrementality reads, and cohort analysis. You'll report on activation, retention, and incremental revenue, not open rates
- Conversion rate optimization (a smaller slice) — Bring ideas to the signup flow and key landing pages, and partner with growth and product to test them. Real but secondary — call it 10–15% of the job
- 5+ years in lifecycle, CRM, or retention marketing in a consumer or DTC environment, including at least one program you built from zero rather than inherited
- Deep hands-on experience with Customer.io. (Braze, Iterable, or Klaviyo depth counts if you can make the case for how fast you'll ramp.) You've configured the workspace, not just clicked "send"
- Technical fluency — events, webhooks, APIs, liquid templating, and data models. You can spec what you need from engineering, unblock yourself, and QA the result

Tags: Marketing