# Lifecycle Marketing Manager, Expansion at Motive

- Company: Motive
- What the company does: Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy. Backed by Kleiner Perkins.
- Company website: https://go.gomotive.com/
- Type: Startups
- Level: Senior
- Location: United States - Remote
- Work setup: Remote
- Posted: 2026-10-27
- Apply by: 2026-12-11
- Apply: https://job-boards.greenhouse.io/gomotive/jobs/8917108002?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/motive-lifecycle-marketing-manager-expansion/

## About the role

Own the strategy and outcomes for prioritized, revenue-facing lifecycle motions. This is a strategic growth-marketing role that independently identifies and frames opportunities, develops journey strategy and customer experience, and recommends the tactics needed to move customers forward in their journey. The role operates within Lifecycle’s broader architecture, agreed priorities, and launch governance, and partners with Campaign Ops/MOps for production and technical execution. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 4-6 years of experience in email, CRM, and/or lifecycle marketing, ideally within a buyer stage-based, integrated campaign model
- At least 2+ years of B2B experience, SaaS/enterprise software a plus
- Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals
- Working knowledge of digital marketing technologies including CRMs (Marketo, SFDC, Pendo experience preferred), pixel tracking, attribution, and campaign tracking
- Working knowledge of cross-functional collaboration (especially with Sales, PMM, and Product), stakeholder alignment, and project management, comfortable making tradeoffs across competing priorities
- Strong communication skills and the ability to present data-driven insights and strategies to cross-functional stakeholders and leadership

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/motive-lifecycle-marketing-manager-expansion/