# Lifecycle Marketing Specialist, Customer Journey at Motive

- Company: Motive
- What the company does: Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy. Backed by Kleiner Perkins.
- Company website: https://go.gomotive.com/
- Type: Startups
- Level: Mid level
- Location: United States - Remote
- Work setup: Remote
- Posted: 2026-10-27
- Apply by: 2026-12-11
- Apply: https://job-boards.greenhouse.io/gomotive/jobs/8917106002?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/motive-lifecycle-marketing-specialist-customer-journey/

## About the role

Own the experience and performance of a defined portfolio of always-on customer journeys and assigned lifecycle initiatives. This role translates Lifecycle direction into journey requirements, experience improvements, measurement, and optimization priorities. Lead lifecycle’s contribution to working with Campaign Ops/MOps, as they centrally own campaign production and technical operations, and partnering with those teams to remain accountable for the customer and business outcomes of assigned journeys. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 2-4 years of experience in email/CRM/lifecycle marketing, ideally within a data-driven, experimental, continuously optimized, stage-based campaign model
- 1+ year of B2B experience, SaaS/enterprise software a plus
- Experience improving customer communications or lifecycle journeys using customer needs and performance insights, able to write clear briefs, define journey requirements, and recommend experience improvements
- Working knowledge of marketing automation platforms and CRMs (Marketo and SFDC experience preferred), including segmentation, dynamic content, and campaign tracking
- Strong attention to detail, with a record of accuracy, clean QA practices, and polished deliverables, comfortable with daily run checks and monitoring
- Ability to manage multiple programs and deadlines and to work independently within defined architecture, intake rules, and launch gates

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/motive-lifecycle-marketing-specialist-customer-journey/